COOKIE POLICY

Our website has been created to deliver the best possible user experience. Some of our website functionality uses cookies and similar technologies, such as pixels, tags and tracking scripts.

Cookies are small text files that are sent to and stored on your computer, mobile phone, tablet or other device when you visit a website. They help the website recognise your device, remember your preferences, improve functionality, understand website performance and, where you have consented, support advertising and marketing activity.

This Cookie Policy explains what cookies and similar technologies we use, why we use them, the types of information they may collect, how long they may remain on your device, and how you can manage your choices.

How we use cookies

We use cookies and similar technologies for the following purposes:

  • to make our website work properly;
  • to remember choices you make when using the website;
  • to support online room booking and dining reservation functionality;
  • to understand how visitors use our website;
  • to measure the effectiveness of paid advertising campaigns;
  • to help tailor promotional offers and advertising to users’ interests, where consent has been given.

Your consent

Some cookies are essential for the operation of our website and do not require consent. Non-essential cookies, including analytics, advertising and tracking cookies, will only be used where you have given consent through our cookie banner or cookie preference tool.

You can accept all cookies, reject non-essential cookies, or manage your cookie preferences using the options provided on our website. You can also change your browser settings to block or delete cookies. Please note that blocking some cookies may affect how certain areas of the website work, including booking functionality.

Types of cookies we use

Strictly necessary cookies

These cookies are required for the website to function properly. They may be used to support security, page navigation, booking functionality and other services you request. These cookies cannot usually be switched off through our website because the website may not work correctly without them.

In particular, strictly necessary or session cookies may be used on our online booking tool to remember information such as special rate codes, reservation dates and contact details while you complete your booking.

Session cookies

These are temporary cookies used for functionality and to remember choices you make when visiting our website. Session cookies are usually deleted when you close your browser or leave the site.

Persistent cookies

These cookies remain on your device for a set period of time or until you delete them. They may be used to remember you when you return to the site, collect information about visits to our website, and tailor promotional offers to your interests where you have consented to this.

Analytics cookies

We use analytics cookies to understand how visitors use our website, including which pages are visited, how users move around the site, how long users spend on pages, and whether they encounter errors. This helps us improve the performance and content of our website.

Analytics cookies may collect information such as device type, browser type, pages visited, approximate location, referral source, IP address or truncated IP address, and website interaction data.

Google Analytics and Google Ads

We use Google Analytics to collect information about website usage and to help us improve our website.

We may also use Google Ads cookies, tags or similar technologies to measure the performance of paid advertising campaigns, understand whether users who click on our adverts complete actions such as making an enquiry or booking, and support remarketing or tailored advertising where consent has been given.

Google technologies may collect or receive information such as IP address, browser and device information, pages visited, advert interaction data, referral source and conversion activity. Google may process this information in accordance with its own privacy and cookie policies.

You can view Google’s privacy policy here:
https://policies.google.com/privacy

Facebook / Meta Pixel

We use a Facebook pixel to obtain information about the activities that users engage in while visiting our web pages.

The Meta/Facebook Pixel helps us understand how users interact with our website, measure the effectiveness of advertising campaigns, and support tailored advertising or remarketing where consent has been given.

The Meta/Facebook Pixel may collect information such as IP address, browser and device information, pages visited, actions taken on the website, referral source and advert interaction data. Meta may process this information in accordance with its own privacy and cookie policies.

You can view Meta/Facebook’s privacy and cookie policy here:
https://www.facebook.com/privacy/policies/cookies/

Third-party cookies and similar technologies

Some cookies and similar technologies used on our website are provided by third parties, including Google, Microsoft, Meta/Facebook, SynXis (powered by Sabre) and SevenRooms. These third parties may use information collected through cookies or similar technologies for their own purposes, in accordance with their own privacy policies.

Where these cookies are not strictly necessary, they will only be used where you have given consent.

Cookie schedule

The table below provides more detail about the main cookies and similar technologies used on our website. The exact cookies and durations may change from time to time, depending on updates made by our website providers and third-party platforms.

Cookie / technology

Provider

Purpose

Type

Information that may be collected

Duration

Session cookies Aviator / website provider To support website functionality and online booking journeys Strictly necessary / session Booking dates, special rate codes, contact details entered during the booking journey, session information Usually deleted when you close your browser
Persistent cookies Aviator / website provider To remember returning users and preferences Functional / persistent Device information, preferences and website interaction information 6 months from last use of the service
Google Analytics Google To understand website usage and improve website performance Analytics Pages visited, time spent on pages, device/browser information, approximate location, IP address or truncated IP address, referral source 2 years
Google Adsense Google Used by Google Tag Manager and Google Ads for conversion tracking and attribution where consent has been given Advertising / marketing IP address, browser/device information, advert interactions, referral source, pages visited and conversion activity 90 days
Microsoft Clarity Microsoft To track website usage and understand website performance, where consent has been given Analytics Session data, user interactions, device & connection, geographic & language data, identifiers 24 hours
Meta/Facebook Pixel Meta/Facebook To measure advertising performance and support remarketing or tailored advertising where consent has been given Advertising / marketing IP address, browser/device information, pages visited, actions taken on the website and advert interaction data End of session
SevenRooms cookies SevenRooms To support dining reservation functionality Functional / third-party Reservation details, device/browser information and booking interaction data Up to 2 years

https://sevenrooms.com/cookienotice/

SynXis cookies Sabre To support bedroom booking functionality Functional / third-party Reservation details, device/browser information and booking interaction data Up to 2 years

https://www.sabre.com/about/privacy/cookie-policy/

Managing cookies

You can manage your cookie preferences on our website using the cookie banner or by clicking on the cookie icon at the bottom left-hand side of your screen.

You can also control cookies through your browser settings. Most browsers allow you to block cookies, delete existing cookies or receive a warning before cookies are stored. Please check your browser’s help section for more information.

If you block or delete cookies, some parts of our website may not function properly.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our website, the cookies we use, legal requirements or guidance from regulators. Any updates will be published on this page.

Contact us

If you have any questions about this Cookie Policy or how we use cookies and similar technologies, please contact us:

Aviator
55 Farnborough Road
Farnborough
Hampshire
GU14 6EL
England

AVIATOR HOTEL (FARNBOROUGH) LIMITED
Company number 05812669

Registered office address
3 Bunhill Row, London, England, EC1Y 8YZ

Email: privacy@aviatorhampshire.com

Last updated: 29th June 2026